London based 'curve model' Felicity Hayward is producing boohoo's new #AllGirls campaign, and helping to launch a nationwide competition to find the new face of the ads, with model Mariah Idrissi and influencer Tess Daly acting as judges.
People can enter by uploading a selfie to Instagram, tagging the British fashion brand and completing the caption 'I'm a boohoo girl because...'.